American Athletic Conference reveals primary logo

The American Athletic Conference unveiled its new logo on Thursday. It was another step forward for the former Big East as they work to rebrand the image of the conference before the official launch on July 1.

"We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input," said Commissioner Mike Aresco. "The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution.

"We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV."

In addition to officially assuming its new name on July 1, the American Athletic Conference will then launch the full version of its website, www.TheAmerican.org. If you visit the site today, it simply features basic information on the league and its member schools.

Rutgers and Louisville will play one season in the American Athletic Conference before leaving to join the Big Ten and ACC, respectively. They will be replaced by East Carolina, Tulane and Tusla for the 2014-15 academic year, giving the league 11 football schools for 2014 with Navy joining as a football-only member in 2015.

CBS Sports Writer

Chip Patterson has spent his young career covering college sports from the Old North State. He's been writing and talking about football and basketball for CBS Sports since 2010. You may have heard him... Full Bio

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