I'm uncertain of what muse BYU's powers that be were pulling from when they came up with this viral video concept, but I'm still grateful.
For every home game the Cougars men's hoops team is playing this season, the team has a mini music video produced to go along with it to raise awareness for attendance/throwback hits of yesteryore. (I just made that word up.) The most recent happens to be a 98 Degrees hit from about 14 years ago.
The team also recently took liberties with Justin Timberlake's breakthrough hit from a decade ago. I can't wait for the next one. I'm really pulling for K-Ci & Jo-Jo before the year's out.
(H/T, Sporting News)