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SMU offering multi-game $30 ticket in 'Let It Ride' promotion

By Chip Patterson | Staff Writer

SMU fans can buy a $30 ticket that will be valid until the next home loss.  (USATSI)
SMU fans can buy a $30 ticket that will be valid until the next home loss. (USATSI)

SMU is giving fans an opportunity to gamble on its basketball team, offering a $30 ticket that will be valid for games in Moody Coliseum until the Mustangs' next home loss.

The school's "Let It Ride" deal begins with a nationally televised conference game against USF on Wednesday. If SMU wins, the promotion will provide an additional ticket to each home game until the Mustangs suffer a home loss.

Fans can continue purchasing the win-and-extend ticket for $30 through Jan. 20, but the promotion ends if the team loses to USF or Hofstra, on Jan. 19.

Currently, CBS Sports Bracketology expert Jerry Palm has SMU on the bubble as one of the "Last four in" for the 2014 NCAA Tournament. Looking at the Mustangs' home schedule, it seems possible that a fan could ride the $30 promotion for three games and pick up a ticket for the Saturday afternoon showdown with Memphis. While the school is taking a gamble on the promotion from the business side, the deal could pay off in a packed house for that critical AAC game against the Tigers.

SMU remaining home schedule:

Jan. 15: vs. USF

Jan. 19: vs. Hofstra

Jan. 21: vs. Rutgers

Feb. 1: vs. Memphis

Feb. 6: vs. Temple

Feb. 8: vs. Cincinnati

Feb. 19: vs. Houston

March 1: vs. UCF

March 5: vs. Louisville

If the promotion extends until the home finale against Louisville, then I'd argue that the wins were worth it for SMU, a program that has not been to the NCAA tournament since 1993.

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