If you want to know where most of the media consortium will mostly be the Sunday before the national title game, Dallas' Reunion Park is your answer.
Because that's where Bruce Springsteen and the E Street Band will be playing. This is called knowing your audience.
The NCAA and Turner Live Events announced Tuesday some of its multi-day music lineup for this year's Final Four. The NCAA over the past few years has hosted free concerts the weekend of the Final Four, to much acclaim. Each time they've landed some pretty impressive major acts. Dave Matthews Band headlined last year, in Atlanta, and the Black Keys were a featured act two years back, in New Orleans. Jimmy Buffett, KISS, Sting, LL Cool J, Taylor Swift, Kings of Leon and Muse have also played in the past.
This year's three-day, free music fest will start Friday, April 4, with Jason Aldean. Then, on Saturday Tim McGraw and The Killers will perform (separately). On Sunday, April 6, Springsteen's band takes the stage.
According to the release, more music acts will be involved and names will be released "soon."
The concerts will run each day from 4 to approximately 10:30 p.m., though Springsteen is famous for his penchant to break curfew. All specific info for the concerts: ncaa.com/musicfest.