• My Scores
  • NHL
  • NFL
  • NBA
  • Golf
  • NCAA BB
  • NCAA FB

SMU sold $350K in beer and wine across 13 home games in 2014

By Chip Patterson | College Football/Basketball Writer

SMU fans were able to buy beer and wine at home games starting in January 2014.  (USATSI)
SMU fans were able to buy beer and wine at home games starting in January 2014. (USATSI)

SMU began selling beer and wine when it reopened Moody Coliseum in January. Thanks to the on-court performance of a surging Mustangs team and some promotions to drive ticket sales, the school sold nearly $350,000 in beer and wine over just 13 home games.

Details, via the Dallas Morning News:

The $350,000 is for gross sales, according to the state comptroller's office. An unknown portion of those sales goes to Aramark, the SMU vendor. The beer and wine sales made up more than half the $650,000 in food and other concessions sold at the games, said SMU athletic spokesman Brad Sutton.

SMU will continue its exploration into beer and wine sales at football games this fall, and likely offer the concessions for all of the 2014-15 basketball season. At basketball games, students could show government-issued ID's to receive wristbands outside the arena with tabs that limited them to three beverages. Sutton told the Dallas Morning News that the process for football games has not been finalized.

CBSSports Facebook Google Plus
COMMENTS
Conversation powered by Livefyre

Latest Video

December 20, 2014
Calipari and Cauley-Stein on dominant win over UCLA (1:53)
December 20, 2014
No. 1 Kentucky vs. UCLA highlights
(0:59)
December 20, 2014
CBS Sports Classic recap
(2:05)
December 20, 2014
Williams and Paige on win over No. 12 Ohio State
(1:36)

Latest

Most Popular

CBSSports.com Shop

College Bowl Bound

Free 2-Day Shipping over $100!
Use code 2DAY100
Get their favorite team
Shop Now