The ALS ice bucket challenge -- done by yours truly on Monday -- has now hit a threshold where it's so prevalent, you'll be seeing almost everyone you know doing it.
It's part fad, part fantastic cause.
And now it's college basketball coaches' turn. On Monday, Nebraska coach Tim Miles lived up to his challenge. He was put on the spot by my friend, Dana O'Neil of ESPN.com, and he responded with flying colors. Getting two of his assistants to join in, they were doused for three different causes. One of them being for fighting leukemia, as Nebraska assistant Chris Harriman (not featured in the video) has a young son who's currently fighting his third bout with the disease.
The other was for Jack Hoffman, the Nebraska 8-year-old fan who is once again battling brain cancer.
For those who haven't yet, consider donating toward ALS research here. Reports have the foundation taking in more than $1.3 million in the past two weeks -- a massive uptick from normal charitable donations.