The not-so-clear picture you see above is of CBSSports.com columnist Gregg Doyel getting a bucket of ice water dumped on his head -- something I'm sure many readers would have delighted in doing.
Doyel is participating in the ALS #IceBucketChallenge, which is basically when someone challenges you to dump a bucket of ice water on yourself. So it's not just a clever name. Look, Roger Goodell did it! Both Goodell and Doyel were challenged by former NFL linebacker Scott Fujita.
Now the onus shifts to Xavier coach Chris Mack and Cincinnati coach Mick Cronin, both of whom were challenged by Doyel.
Watch the entire clip of Doyel's challenge here.