Jeremiah Bell gave Milwaukee a 54-41 lead with 8:30 to go but Northern Kentucky went on a 27-4 run to take a 68-58 lead. Holland scored 14 points during the run in which six different NKU players scored.
Bell had a basket at the six-minute mark and UWM didn't score again until Cody Wichmann's 3 with 23 seconds left.
Wichmann hit five 3-pointers and scored 19 points for Milwaukee (8-19, 4-10), which hit 9 of 24. Bell finished with 15 points.
UWM built a 29-17 lead in the first half before the Norse closed to 35-27 at the break.
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