NCAA sends clear message: It has no clue

The NCAA board of directors met Thursday to discuss the ban on text messaging.

Many thought they would overturn it.

They didn't.

Kerry Keating is at the forefront of technology among college coaches. (Provided to SportsLine)

"It's so disappointing," said Santa Clara's Kerry Keating, a former UCLA assistant recognized as one of the most technologically advanced coaches in the nation. "This ban doesn't make any sense."

No, it doesn't.

Which is why it actually makes perfect sense.

We are, after all, talking about the NCAA here, an organization that rarely specializes in sense-making. In fairness I'm confident the folks on the board of directors are trying to do the right thing. It's just that they so clearly have no idea what the right thing is because there is not a reasonable explanation for why text messaging between coaches and recruits should be banned.

Trust me, I've thought about it.

And I've researched it and researched it more.

I even wrote about it last April before the ban was put into place. And while I'm not here to bore you with the details again -- just click here to read the original column and you'll get the point -- I would like to address one of the concerns presented by those against text messaging that I did not address in April, specifically how prospects were receiving text messages in the middle of class.

To be clear, receiving text messages in class is inappropriate.

On that much we agree.

But why should the NCAA have to legislate that?