Batman has the batcave. Oregon has the quack cave.
In its ongoing effort to do everything better than everyone else in college sports, Oregon unveiled the Quack Cave this week. The Ducks are billing it as the first social media hub in college athletics. The hub was inspired by social media command centers used by the NHL's New Jersey Devil's and gigantic corporations Dell and Gatorade, according to a school press release.
Oregon is often on the cutting-edge: they have new uniforms seemingly every three days, they're building a $68 million operations center that includes a hot tub for the coaching staff and now they're the first school in the country with a social media hub.
With all the money flowing through the university, the school probably could have hired a relative of noted designer Frank Lloyd Wright to design the Quack Cave, but instead, they went a different route: they had two Oregon graduate students design it. The entire Quack Cave design was devised by Duck students Anna Miron and Miranda Lee, according to senior associate athletic director Craig Pinterns.
With the addition of the Quack Cave, the Oregon athletic department will now be able to interact with fans in real time on Twitter, Facebook and other social media sites. They'll also be able to keep tabs on all Oregon athletes, including football players, who utilize social media.
The Quack Cave is currently on Twitter and will eventually have its own website.
Big Brother isn't the only one always watching anymore, Chip Kelly is now too.