It's still not clear whether or not Jim L. Mora will be able to resurrect UCLA's flagging football fortunes. But if all goes according to plan, in a couple of years his team should be capable of shooting an outstanding hip-hop video.
BRAHMA RECRUITING NEWS: WR Cordell Broadus (2015) received his first offer from UCLA.
— Coach Maine (@BrahmaFootball) June 24, 2012
Any recruit snagging an offer the summer before his sophomore season is worth raising an eyebrow over. But Broadus's offer is even more noteworthy for other reasons. If you're a rap fan (or even if you aren't) and the last name sounds familiar, there's a reason: Broadus is the son of Calvin Broadus, i.e. Snoop Dogg, the rapper (and youth football coach) once known for making appearances on the sidelines of the Bruins' archrivals at USC.
Making Mora and Co.'s decision to offer Broadus even more intriguing is that he's not the first son of a hip-hop icon to draw UCLA's attention in recent months. The Bruins accepted a commitment from Justin Combs, son of Sean "P. Diddy" Combs last November, signed him in February, and recently defended him against some on-campus rumbling that the university should not be paying scholarship money to a family with as much money as the Combs'.
But bringing Combs aboard wasn't Mora's idea; in fact, Combs committed on the same day Rick Neuheisel was fired. If Penn State is Linebacker U., UCLA becoming Famous Rapper Son U. may or not be a conscious plan on the part of the Bruin brass, and in any case it's a plan that has now spanned two different head coaches.
To boot, offering a scholarship this early is a sizable gamble if the coaching staff isn't actually sold on Broadus's ability. Is Mora really so committed to building the "hype" around his program that he'd risk a scholarship on nothing more than a famous name?
Given the current status of UCLA's program when measured against their crosstown rivals, and the recruiting benefits the Trojans have seemed to enjoy from being associated with the likes of Broadus's famous father, he might well be. And if he is, that level of "hey, over here!" desperation may not speak well for the Bruins' long-term prospects.
We'll simply have to wait and see what kind of player Broadus proves to be between now and Signing Day ... nearly three years from now.
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