Former Insight Bowl becomes Buffalo Wild Wings Bowl

By Jerry Hinnen | College Football Writer

The Tempe, Arizona Bowl Formerly Known as the Insight has found its new title sponsor, and we suggest you get your "if it's a close game, the sprinkler system's going to send it into overtime" jokes polished up now.

After a brief period of time spent as the "Valley of the Sun Bowl" for legal purposes after the expiration of its contract with Insight Enterprises, bowl organizers announced Monday that its new sponsor will be sports bar franchise Buffalo Wild Wings, and the bowl will be (appropriately enough) known as the Buffalo Wild Wings Bowl.

"We are pleased to welcome Buffalo Wild Wings as a partner,” said Valley of the Sun Bowl Foundation board chairman Steve Whiteman. “They provide a natural opportunity for us to offer college football fans a truly memorable game experience. Buffalo Wild Wings shares our commitment to give back to the community, and their dedication to excellence and focus on fit closely with our mission."

We're not sure about "giving back to the community part," what with the company's avowed willingness to force blackouts across an entire metropolitan area just to please a small handful of customers, but no doubt the bowl is pleased to have another transitional period regarding its name behind it. Started in 1989 as the Copper Bowl and played down the road from Tempe in Tucson, the now 24-year-old bowl became the Insight.com Bowl in 1996 before shortening the name to the Insight Bowl a few years later.

The game was played in Arizona's Arizona Stadium and Phoenix's Chase Field (then Bank One Ballpark) before moving to its current home at Arizona State's Sun Devil Stadium. The game currently matches up teams from the Big Ten and Big 12, though in the past it's also hosted teams from the Pac-12, Big East, and WAC.

So some stability will no doubt be appreciated. Now all the bowl needs is two fanbases so cheerful, so agreeable, they'll collectively prefer to have a tight game go into overtime for the sheer joy of it over actually wanting their team to win in regulation.

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