|Johnny Football is looking to go from phenom to trademark. (US Presswire)|
No school in the country likes to trademark things as much as Texas A&M. Just ask any other team in the country that has tried to use "the 12th man" to describe its fans.
"Texas A&M is working in concert with the Manziel family to trademark the nickname," Shane Hinkley, who runs Texas A&M's licensing program and is the school's assistant vice president of business development, told ESPN.
The problem for the Manziel family is that this comes a few weeks after another company in College Station, Kenneth R. Reynolds Family Investments, filed for the same "Johnny Football" trademark. Whether that company did so with Manziel in mind or there is just an abundance of Johnny Footballs in College Station isn't clear. All that's known is the company isn't working with the school or the Manziel family.
If the Manziel family does win the trademark, neither it nor the school can use it to sell products that are clearly linked to Manziel; that would affect his eligibility at the school.
Of course, it could be years before the family actually owns the trademark, if they win it.