Considering he's the new guy at Arkansas, it only makes sense Bret Bielema would want to take steps to get to know former Arkansas players and keep them involved with the program. It's the right thing to do, and as far as recruiting is concerned, it never hurts to have former NFL players around to help sell a school.
Here's an example of the message Arkansas intended to send former defensive end Jamaal Anderson.
I say intended to send because while Arkansas did send the message, it sent it to the wrong person. In fact, it was sent it to Jamal Anderson, the former Atlanta Falcons running back who you likely remember for his "Dirty Bird" touchdown celebration.
"Credit Bielema for the gesture," tweeted Jamal Anderson. "But, wrong Jamal. Wonder [if] coach will still send the jersey?"