Those are the business cards of Western Michigan coach P.J. Fleck, and yes, according to WMU Director of Media Relations, Mat Kanan, they're really made of wood.
And while they're certainly unique, and I get why they're shaped like little boats to go along with Fleck's "row the boat" mantra, I can't help but feel like they should have been shaped like oars. Because the boat doesn't have to row the boat, it's the boat.
Still, they're better than my business cards, which are printed on regular old paper and shaped like rectangles.