The Cowboys, who won their first Big 12 title in 2011, received 15 first-place votes for a total of 365 points, ahead of second-place Oklahoma (355 points, eight first-place votes).
The bunched up vote near the top reflects a league laden with parity. One can argue that the top six teams in the poll are all legitimate title contenders.
Big 12 Football media days take place in Dallas on July 22-23.
2013 Big 12 Football Media Preseason Poll
|1.||Oklahoma State (15)||365|
first-place votes in parentheses