Last week, before Michigan State's game against Youngstown State, a message appeared in the sky above Spartan Stadium that simply read "Go Blue." It was just another friendly reminder of the rivalry that exists between Michigan State and Michigan.
Now, while somebody pulling a move like that isn't really a surprise, finding out whose idea it was is. It turns out it was the Michigan athletic department's idea.
"We hired the skywriters to canvas southeast Michigan with slogans and numbers prior to our game last Saturday," said Michigan athletic department spokesperson Dave Ablauf to MLive.com. "There were no locations targeted..."
Uh huh, sure there weren't.
Suzanne Asbury-Oliver, who with her husband runs the company that Michigan used, said it was the fourth time Michigan has hired her business but the first time it asked her to skywrite over East Lansing (which it didn't target). And while she wouldn't give specifics on how much this cost Michigan to do, Asbury-Oliver did say "it's a multithousand-dollar job."
So just remember that the next time a Michigan Wolverine tries to tell you the rivalry with Michigan State isn't a big deal.