The NCAA is gathering a significant legal team to fight the Ed O'Bannon lawsuit, and the organization is willing to take the case all the way to the highest court in the land.
According to a report in the USA Today, the NCAA has retained one new law firm to handle a possible trial and another to work on appeals. Its chief legal officer, Donald Remy, indicated this battle is far from over.
"We're prepared to take this all the way to the Supreme Court if we have to," Remy told USA Today. "We are not prepared to compromise on the case."
Video game manufacturer EA Sports reached settlements for unknown amounts in similar lawsuits regarding the use of players' likenesses. The settlement does not include the NCAA's ongoing legal battle with O'Bannon, a former UCLA basketball star spearheading an effort by past and present collegiate athletes looking for compensation from the use of their likenesses in video games as well as a piece of massive television revenues.