The 2014-2015 bowl season is going to have a lot fewer apostrophes.
That's according to ESPN, which reported Tuesday that Florida-based sports grill chain Beef 'O' Brady's will not renew its title sponsorship with its eponymous St. Petersburg, Fla.-based bowl game, originally known as the MagicJack St. Petersburg Bowl.
The company took over the game's corporate sponsorship from MagicJack in 2009 and renewed its deal for three more seasons in 2011. The bowl is owned by ESPN.
The game has become somewhat notable -- on the Internet, anyway -- for the eccentric punctuation of "Beef 'O' Brady's" and its baseball-centric Tropicana Field setting. Though the game's principal tie-ins belong to the American and Conference USA, shortages of bowl-eligible teams have led the bowl to invite either a Sun Belt or MAC representative each of the past three seasons.
East Carolina defeated Ohio in the 2013 game.