Slowly but surely, more schools are hopping on board with the idea of selling alcohol at college football and college basketball games. According to the Arkansas Democrat-Gazette, Arkansas is making moves to be able to sell beer and wine at Razorbacks Stadium in 2014.
Club seat holders at Razorback Stadium will be able to buy beer & wine during 2014 season pending approval of a liquor license.— Bob Holt (@BobHoltADG) February 12, 2014
The Southeastern Conference does not allow alcohol in non-premium seating, but half of the conference allow fans to buy and/or consume alcohol in club seating or private boxes -- at Alabama and Auburn, premium ticket holders can bring in their own alcohol.
At West Virginia, where all fans can purchase alcohol, athletic director Oliver Luck argues that the monitored sale of beer has actually helped curb alcohol-related incidents in the stadium. With beer available in the concourse, (some) fans are less likely to sneak in their own hard liquor or binge drink outside the stadium. The money (reportedly over $500,000 in the 2011 season) hasn't hurt the Mountaineers either.