On paper, it's a match made in bowl sponsorship heaven.
The Shreveport Times reported Sunday that Duck Commander -- the duck call brand made famous by the A&E reality series Duck Dynasty -- has reached a six-year agreement to become the title sponsor of the Shreveport, La.-based Independence Bowl.
“We can confirm that Independence Bowl Foundation officials are very excited about a partnership with Duck Commander," Independence Bowl executive director Missy Setters told the Times. An official announcement will be made Wednesday, the paper reported.
Duck Commander will become the 38-year-old bowl game's sixth title sponsor, replacing 2009-2013 sponsor Advocare.
The company was founded by former Louisiana Tech quarterback Phil Robertson and is based in nearby Monroe, La. (And Tech is located in even-more-nearby Ruston.) Robertson and his family have become television megastars thanks to Duck Dynasty's success, boosting the profits and visibility of the Duck Commander brand and enabling the company to also sponsor a NASCAR Sprint Cup event.
But in the case of the Independence Bowl, it's a local Louisiana company headed by a local Louisiana football player sponsoring the local Louisiana bowl game minutes from where he played his own college football. If there's a better marriage in the world of bowl sponsorships, we would be hard-pressed to name it.