Johnny Manziel won a battle in his effort to trademark the nickname 'Johnny Football,' as the U.S. Patent and Trademark Office reportedly refused to register the same trademark with a College Station investment firm.
ESPN reported that the patent office sent a letter to Kenneth R. Reynolds Family Investments rejecting its argument that the phrase 'Johnny Football' did not refer to any particular individual.
"Registration is refused because the applied-for mark consists of or includes a name, portrait, or signature identifying a particular living individual whose written consent to register the mark is not of record," the office's attorney wrote -- in other words, that yes, "Johnny Football" does refer to a "particular living individual," and that that individual hasn't "consented" to giving the firm the trademark.
On the contrary, the Manziel family has filed its own claim to the trademark, though its filing came some weeks after the Kenneth R. Reynolds Family Investments claim in late 2012.
The firm, ESPN reports, can appeal this week's ruling.