Dr Pepper to sponsor College Football Playoff, trophy

By Jerry Hinnen | College Football Writer

Jeff Long and the College Football Playoff have a corporate sponsor. (USATSI)
Jeff Long and the College Football Playoff have a corporate sponsor. (USATSI)
Dr Pepper's longtime corporate willingness to sponsor college football properties has now extended to the newest, shiniest property of them all.

The soft-drink brand and the College Football Playoff announced a six-year sponsorship deal Tuesday, with Dr Pepper becoming the presenting sponsor of the playoff championship trophy and the playoff's official corporate partner.

That trophy will not be the now-iconic "crystal football" Coaches Trophy, which will be awarded by the American Football Coaches Association to whichever team finishes No. 1 in the final Coaches' Poll and will be sponsored by the Amway corporation.

Already the title sponsor of events like the Pac-12 and ACC Championship Games, Dr Pepper will also sponsor ESPN's SEC broadcasts and the forthcoming SEC Network, ESPN announced -- the latter big news in Gulfport, Miss., no doubt.

CBSSports Facebook Google Plus
COMMENTS
Conversation powered by Livefyre

College Football Video

March 26, 2015
Will the NCAA remain in Indianapolis? (1:41)
March 25, 2015
Jim Harbaugh worth less than $5 million?
(1:29)
March 25, 2015
College Football Helmet Bracket Championship
(2:30)
March 25, 2015
NCAA releases USC files
(1:44)

Latest

Most Popular