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LOOK: Arkansas reveals uniforms, logo as part of new brand identity

By Chip Patterson | College Football/Basketball Writer

Arkansas will have consistent Nike uniforms across all sports as part of the brand evolution.  (USATSI)
Arkansas will have consistent Nike uniforms across all sports as part of the brand evolution. (USATSI)

Arkansas has a new logo for its new brand identity, and with it comes some new football uniforms for 2014. Nike and Arkansas have been working on a brand evolution for the athletics department for nearly two years, and Monday night the new, front-facing razorback was revealed.

The new hog will serve as a secondary logo to the traditional side profile. According to the school, "the logo is valiant and intimidating, and serves as a contemporary representation of the Razorbacks' straightforward style of play."

One benefit of the brand identity reboot is the opportunity to give all 19 Arkansas sports teams a consistent look. The baseball and softball teams will be the only sports to use the stylized "A" on their caps, but the color and logo standards have been set moving forward.

The look has changed much in football (home uniform above, away uniform below), but no players complain about updated Nike jerseys.

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