But no team in the SEC yet sells beer at its college football games, because league policy prohibits in-stadium alcohol sales. LSU athletic director Joe Alleva told the Baton Rouge Press Club Monday, however, that the SEC might revisit that policy in the coming years.
"I think there may come a day that we may sell beer at college events," Alleva said, per nola.com. "At some point -- I don't know if it will be five years from now or 10 year -- at some point I think it's going to happen."
Alleva cited West Virginia's success with their sales and improving the "fan experience" as reason the SEC would "have to study and look at in the future."
It may or may not be coincidence that it's LSU's athletic director who's breached the subject and seems ever-so-tentatively optimistic it could work, given that Tiger fans -- like their West Virginia brethren -- have the reputation, deserved or not, as some of the most committed (ahem) tailgaters in major college football.
But whatever Alleva's motivation, he's right about one thing -- as ticket sales decline and the comforts of TV viewing increase, as they have for years, programs must find whatever means they can of keeping the in-stadium "fan experience" relevant. It's hard to think the downsides of beer sales -- as obvious as they are -- are so great that the subject shouldn't even be studied. SEC, your move.