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Texas A&M responds to Florida State '12th man' ad

By Jerry Hinnen | College Football Writer

A brief, not-comprehensive list of creatures who absolutely could have told you what was coming the minute you showed them this newspaper ad featuring a Florida State player with the phrase "12th Man" across his nameplate:

  1. sea urchins
  2. feral cats
  3. these snails that only live in this one Canadian hot spring.

The ad in question:

"Wait, they used the '12th Man' in a ticket advertisement?" a ruffed lemur said when contacted in the deepest jungles of Madagascar. "How long did it take A&M to respond with a 'trademark' claim? 5 minutes? 10?"

Less than a day, as it turned out. Here's Aggie associate athletic director Jason Cook on Twitter Sunday:

Cook even followed up with a skillful barb at the Florida State fans who'd defended the advertisement:

So, just sayin': at what point does aggressively defending the '12th Man' trademark become an even bigger tradition in College Station than the 12th Man itself?

UPDATE: Florida State has tweeted out an updated version of the ad, and, sure enough ...

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