A brief, not-comprehensive list of creatures who absolutely could have told you what was coming the minute you showed them this newspaper ad featuring a Florida State player with the phrase "12th Man" across his nameplate:
- sea urchins
- feral cats
- these snails that only live in this one Canadian hot spring.
The ad in question:
"Wait, they used the '12th Man' in a ticket advertisement?" a ruffed lemur said when contacted in the deepest jungles of Madagascar. "How long did it take A&M to respond with a 'trademark' claim? 5 minutes? 10?"
Less than a day, as it turned out. Here's Aggie associate athletic director Jason Cook on Twitter Sunday:
Cook even followed up with a skillful barb at the Florida State fans who'd defended the advertisement:
Lots of internet lawyers out today. Trademarks are not based on the last nat'l champion, or if I've been to a team's stadium. #12thMan— Jason Cook (@jason_cook) June 1, 2014
So, just sayin': at what point does aggressively defending the '12th Man' trademark become an even bigger tradition in College Station than the 12th Man itself?
UPDATE: Florida State has tweeted out an updated version of the ad, and, sure enough ...