• My Scores
  • NCAA FB
  • NHL
  • MLB
  • NFL
  • NBA
  • Golf

Texas A&M responds to Florida State '12th man' ad

By Jerry Hinnen | College Football Writer

A brief, not-comprehensive list of creatures who absolutely could have told you what was coming the minute you showed them this newspaper ad featuring a Florida State player with the phrase "12th Man" across his nameplate:

  1. sea urchins
  2. feral cats
  3. these snails that only live in this one Canadian hot spring.

The ad in question:

"Wait, they used the '12th Man' in a ticket advertisement?" a ruffed lemur said when contacted in the deepest jungles of Madagascar. "How long did it take A&M to respond with a 'trademark' claim? 5 minutes? 10?"

Less than a day, as it turned out. Here's Aggie associate athletic director Jason Cook on Twitter Sunday:

Cook even followed up with a skillful barb at the Florida State fans who'd defended the advertisement:

So, just sayin': at what point does aggressively defending the '12th Man' trademark become an even bigger tradition in College Station than the 12th Man itself?

UPDATE: Florida State has tweeted out an updated version of the ad, and, sure enough ...

CBSSports Facebook Google Plus
COMMENTS
Conversation powered by Livefyre

College Football Video

October 21, 2014
Amari Cooper on the Doug Gottlieb Show (6:45)
1 October 20, 2014
Javorius Allen 'Running Towards Success'
(5:07)
2 October 19, 2014
Palm's playoff/bowl projections (10/19)
(2:45)
3 October 18, 2014
Utah State at Colorado State recap
(2:48)

Latest

Most Popular

CBSSports.com Shop

Mens Kansas City Royals vs. San Francisco Giants Majestic Black 2014 MLB World Series Dueling Sweep Victory Roster T-Shirt

Kansas City Royals vs. San Francisco Giants
Get the Gear
Shop Now