Buffalo Wild Wings has pulled its sponsorship from the Arizona-based bowl game, Fiesta Bowl executive director Mike Nealy confirmed to the Arizona Republic.
The game, formerly the Buffalo Wild Wings Bowl and Insight Bowl, is owned by the Fiesta Bowl, which lost its title sponsor, Tostitos, earlier this month. While ESPN controls negotiations for re-naming the Fiesta Bowl as the primary broadcast partner for the College Football Playoff, the Arizona-based bowl organization will handle that process for its junior bowl.
"It's not ideal that we don't have a sponsor right now, but I look at it as an opportunity," Nealy told the Republic.
Nealy took over as Fiesta Bowl executive director last month. He is the former president and chief operating officer of the Phoenix Coyotes. With two sponsor-less bowls and a new playoff era on the horizon, Nealy has his hands full for year one on the job.
Buffalo Wild Wings had a short time in the bowl sponsorship game, officially serving as the title sponsor two years. Take a moment out of your day to fondly remember Michigan State's 17-16 rock-fight with TCU in 2012 and Bill Snyder's all-too-predictable takedown of a disappointed Michigan team in a 31-14 Kansas State win last season.