Just when you thought bowl sponsors could get any crazier, the St. Petersburg Bowl will now be sponsored by Bitcoin.
Bitcoin, which is a new currency ... will sponsor a bowl game. Let that sink in for a minute.
According to the press release:
ESPN Events, a subsidiary of ESPN, has announced BitPay, the world's leader in business solutions for the bitcoin digital currency, as the new title sponsor for the annual college football postseason game played in St. Petersburg, Fla. Beginning with this year's Dec. 26 game, the bowl will now be known as the Bitcoin St. Petersburg Bowl.
"Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity," said Tony Gallippi, Executive Chairman for BitPay. "College football fans and the bitcoin community represent a similar target demographic -- tech-savvy men between the ages of 18 and 40."
And if you don't have any real cash to purchase tickets? That's OK, because according to the New York Times, tickets are $40 each, and will be available for purchase with Bitcoin through Bitpay's processing services.