Tangerine Bowl becomes Champs Sports Bowl

The Tangerine Bowl has changed his name, becoming the Champs Sports Bowl.

Champs Sports and Florida Citrus Sports announced a multiyear contract with the Bradenton, Fla.-based athletic clothing retailer for the Dec. 21 game in Orlando, which pits teams from the Atlantic Coast Conference and the Big 12.

"As the premiere mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to partner with FCS for the Champs Sports Bowl," said Rob Brodersen, vice president of marketing at Champs Sports. "We are excited to build upon our athletic heritage with this high profile college bowl game and strengthen our relationship with the core football fan."

In support of the game, Champs Sports stores in the Orlando market, as well as the markets of the competing teams, will carry Champs Sports Bowl apparel and accessories. The stores will also carry gear specific to the two ACC and Big 12 rival teams.

This year's Champs Sports Bowl marks the 15th year of the game and fourth in Orlando. Before moving to Orlando in 2001, the game was played at Pro Player Stadium in Miami as the Blockbuster Bowl (1990-93), Carquest Bowl (1994-97) and Micron PC Bowl (1998-2000).