The Mid-American Conference is riding high with hopes of an Orange Bowl appearance if Kent State beats Northern Illinois on Friday night.
The MAC is also taking control of its brand. The league has applied for a trademark of the #MACtion term popularized on Twitter during the league's mid-week football broadcasts.
"Shirts could be on the Web site by the end of the week," Commissioner Jon Steinbrecher told CBSSports.com.
The conference is awaiting word on whether the trademark is granted. Steinbrecher wasn't sure if the trademark included the Twitter hashtag but believes the conference is looking for "all of it."
For more on #MACtion, check colleague Bruce Feldman's story on the league's rise.