The Appalachian Athletic Conference of the NAIA isn't giving up its AACSports.com URL anytime soon, though the old Big East -- named the American Athletic Conference as of Wednesday -- didn't call the league to inquire about it.
As part of the league's announcement, the old Big East plans to go by "American" and not by the letters.
That's fine with AAC commissioner John Sullivan, who still wonders if there will be confusion.
"I wish they had called," Sullivan said. "Maybe they figured we were NAIA and they didn't need to."
An "American" spokesman said the league was aware of the Appalachian Athletic Conference when deciding on a new name.
A new twitter account emerged this week from American commissioner Mike Aresco with the handle @TheAmerican_AAC, but according to the league that is not an official account.