An activity once reserved for the most daring Spaniards (and Rex Ryan), running alongside bulls will no longer be unique to Pamplona.
The Great Bull Run will commence Aug. 24 in Richmond, Va., and there are several future dates in the works, CEO and co-founder Rob Dickens told the Associated Press.
According to Dickens, around 5,000 people have already signed up to participate, and that number is said to be growing.
Dickens loosely attributes the allure to the fact that running has become boring for most people, and -- since they desire activity -- an added element of danger makes bull runs more appealing.
"I think it's just a progression where we are becoming more and more active as a society," Dickens said. "There's this fitness craze that started with running. I think this is just an extension of all that, but making it more interesting to the general public."
Since 1924, 15 people have been killed and countless others injured during Pamplona's annual running with the bulls. But Dickens maintains that the U.S. version will include various safety measures, and it will be much different than Spain's event.
"We're not using the Spanish fighting bulls that are bred to be very aggressive for the entertaining aspect of bullfighting," Dickens told the AP. Plus, bulls will be released in waves of six at a time, providing a "better opportunity to complete the course safely."
Still, runners will be required to sign a waiver before participating.