Danica Patrick will trade in her customary green GoDaddy care in favor of a No. 10 pink ride for all of October in an attempt to raise breast cancer awareness.
Patrick and Chevrolet held a joint announcement at Times Square on Tuesday. Chevrolet has unveiled a pink pace car and will donate $200 to the American Cancer Society for each lap the pace car leads under caution at Talladega and Martinsville, according to the Associated Press.
GoDaddy driver James Hinchcliffe will also drive a pink car at the IndyCar doubleheader at Houston this weekend.