California Chrome signs deal with Skechers (kind of)

By Evan Hilbert |

california chrome skechers
California Chrome is making deals ahead of Saturday's Belmont Stakes. (Getty Images)

Skechers, a shoe brand, has inked California Chrome, a horse, in a sponsorship deal less than a week before the colt tries to become the first Triple Crown winner in 36 years.

According to ESPN's Darren Rovell, Skechers is attempting to appeal to an older audience. Plus, Skechers executive Robert Greenberg sees the deal as primarily a marketing opportunity, which is good because Chrome doesn't wear shoes designed for humans.

"We're a marketing company that just happens to be in the footwear business," Greenberg told Rovell. "We're spending a couple bucks to roll the dice and if this horse wins it all, we'll be part of it."

Chrome's connections will be decked out in Skechers gear, as will Chrome himself, who will sport a Skechers blanket on his way to the track.

According to the report, Chrome hopes to have at least two more sponsorship deals by the weekend.

CBSSports Facebook Google Plus
Conversation powered by Livefyre

Latest Video

January 25, 2015
Coach K has 1K (1:32)
January 25, 2015
10 Louisville at Pittsburgh recap
January 25, 2015
Is Johnny Manziel a joke?
January 25, 2015
Indiana at 23 Ohio State highlights


Most Popular Shop