The English Premier League kicks off Saturday, and officials are warning fans against posting videos of goals online. At this past summer's World Cup, goal videos were posted to social media sites like Twitter and Vine seconds after they occurred.
Premier League Director of Communications Dan Johnson hopes to put an end to this practice.
"You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law," Johnson told the BBC.
"It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity.
"I know it sounds as if we're killjoys but we have to protect our intellectual property."
Television stations and newspapers overseas -- including Sky Sports and The Sun -- own rights to the Premier League and would rather not see its for-pay content spread throughout Twitter in a matter of seconds. But making vague threats to fans and policing the issue are two totally different things.
It will be interesting to say what happens Saturday online after the first goal hits the back of the net.