Report: Premier League jersey sponsorships worth record $325M
There is quite a lot of money to be made in international football.
Business is booming in the Premier League.
The jersey sponsorship deals for all 20 league clubs are worth a record $325 million for the 2014-15 season, according to the Sports Business Journal. The eye-popping total is spearheaded by Manchester United’s $80 million per year deal with Chevrolet, up from about $33 million per year in the club’s previous deal with Aon.
United’s world-record agreement, signed in 2012 but debuting this upcoming season, is for seven years and $559 million.
After United, Arsenal’s deal with Fly Emirates is worth $50 million annually followed by Liverpool and Manchester City, whose deals with Standard Chartered and Etihad, respectively, are worth $33 million per year.
Oddly, General Motors announced it would stop selling Chevrolets in Europe by the end of 2015, but the apparent global allure of the club made the lucrative deal worthwhile. Now if only Chevrolet would invest that type of money in the MLS, American soccer fans might be able to get behind its domestic league.
The Premier League kicks off on August 16.
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