Ohio State sells sports media rights for $110M

COLUMBUS, Ohio -- Ohio State University says it has sold the media rights for its sports programs in a 10-year deal guaranteeing the school $110 million.

The university said Monday that its partnership with IMG College and RadiOhio gives the companies the rights to manage and market publishing related to Ohio State sports, as well as radio game play-by-play and coaches' shows. The contract also covers television not included in Big Ten Conference and NCAA contracts.

In a statement, athletic director Gene Smith says the arrangement will help maintain the financial stability of Ohio State's 36 sports.

The deal with IMG College and RadiOhio also allows them to seek corporate sponsorships, coaches' endorsements and sign advertising.