Pretty bold ad here from Nike depicting Tiger Woods in his new golf shoes as an elite athlete playing a real sport.
I usually love Nike ads and I think the concept of this one is actually pretty cool but I have to say it feels a little ... forced. The boxing referee thing was bizarre.
I'm in the "Tiger Woods is a fantastic athlete and golf is definitely a sport" camp and like I said, the premise of the commercial is cool (He faces all the tough things other athletes face!) -- I'm just not in love with the execution.