Callaway is putting Phil Mickelson's paycheck on the line at the 2014 US Open.
No, literally, it is putting Phil Mickelson's paycheck on the line.
Here's the game: If you demo the new Big Bertha at a participating retailer (see here) before the final round of the US Open (June 15) you will be given a code and entered into a random drawing.
The winner of that drawing will receive the same amount of money Mickelson wins at Pinehurst.
First prize is $1.5 million.
This is sort of a brilliant campaign by Callaway because the odds of Mickelson winning aren't great. Even if he does win the marketing they will receive from a Mickelson career grand slam far exceeds whatever the insurance policy they likely purchased cost.
Probably by a factor of 100.
Worst case scenario for Callaway is Mickelson finishing second or third with a really low score early on Sunday. They lose some decent dough (close to $1 million...or whatever the insurance policy is), don't get Mickelson's gear on TV, and don't get a win.
Although the exposure from just offering this prize will probably more than cover that scenario.
You can find out more information -- including which retailers are participating -- on the Callaway website here.