Equipment: Pure 360 Adidas shoes are soft and look great

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I like what Adidas is doing with these scientific-type videos. They did a good one with Jason Day and this one with Dustin Johnson is equal parts interesting and informative.

Sure, you can cherry-pick tests that benefit your product but it really seems like they're invested in making something that is marketable as well as actually beneficial to golfers.

Plus, they look terrific:

As has been noted on this blog before, I'm not the biggest Adidas guy ever but I can't deny what they're doing with their golf kicks.

They look clean, feel terrific, and are leading the way (along with others) in a shift towards making golf a more athletic, lighter sport.

For more golf news, rumors and analysis, follow @EyeOnGolf and @KylePorterCBS on Twitter or Google+ and like us on Facebook.

CBS Sports Writer

Kyle Porter began his sports writing career with CBS Sports in 2012. He covers golf, writes poetry about Rory McIlroy's swing, stays ready on Tiger watch and loves the Masters more than anyone you know.... Full Bio

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