LOOK: Tiger Woods takes rare stand supporting Nike's new 'equality' campaign
Woods joins LeBron James, Kevin Durant and Serena Williams to promote equality for all
Nike has released a Black History Month-themed ad campaign featuring LeBron James, Kevin Durant, Serena Williams and other star athletes. The campaign, simply dubbed "Equality," included a 90-second commercial featuring those three, and Nike splashed the following words all over the internet as well as the New York Times.
"Is this the land history promised? This field of play. Where the dream of fairness and mutual respect lives on. Where you are defined by actions, not your looks and beliefs. For too long these ideals have taken refuge inside these lines. Equality should have no boundaries. The bond between players should exist between people. Opportunity should be indiscriminate. Worth should outshine color. The ball should bounce the same for everyone. If we can be equals here, we can be equals everywhere."
Nike noted that it will donate $5 million in 2017 to numerous organizations that advance equality in communities across the United States, including MENTOR and PeacePlayers.
So what does all of this have to do with golf? Well, the normally reserved Tiger Woods tweeted his support Sunday. The photo he sent out was shot similarly to those of Williams, Durant and others who were more prominently featured in the ads.
IF WE CAN BE EQUALS IN SPORT, WE CAN BE EQUALS EVERYWHERE. pic.twitter.com/NJCNn3nzcC— Tiger Woods (@TigerWoods) February 12, 2017
This is a pretty interesting move for Woods, who is more known for his inaction when it comes to seemingly politically charged statements than being on the front lines. Whether it was intended or not, this advertisement feels a little like it was aimed at a sector of politics and news that has recently been divisive in this country.
Woods is not necessarily stepping out on a ledge here, but it will be intriguing to see if the man who just played golf with President Donald Trump will take this message any further.
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