Masters Countdown: Tiger Woods' absence drives down badge prices
Tiger Woods' absence is driving down badge prices at the 2014 Masters. Quite a bit, actually.
We looked earlier this week at how wagering on the Masters could be down as much as 20 percent this year sans Tiger Woods.
But what about the secondary ticket, ahem badge, market?
Woods is the only sure commodity when it comes to the economics of golf. If he's playing, ticket prices go up, if he's not, they go down. It's as certain as the sun rising in the east and it's true of this year's Masters as well.
According to a TicketCity representative, that company which specializes in secondary tickets and badges has seen a 14 percent decline overall for the entire week in prices since Woods announced he would be skipping the Masters.
That increases to 17 percent when you look just at the four-day event. This makes sense. If you're going to a practice round on Monday or Tuesday it's probably not because you want to catch Tiger (you don't even know when he's going to be out there), but for the tournament, that's a big goal for many.
On Monday, before Woods' announcement, four-day badges were going for an average of a little over $4,000. Since then they have dropped to an average of $3,400 -- this is 31 percent lower than this time in 2013.
This is not detrimental to the tournament as a whole, of course, because the Masters is the Masters and as my editor optimistically pointed out "hey, sounds like a good year to go if you're a fan who wants to get in on the cheap."
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