Having built a modest following among golfers for its ball lineup, Srixon continues to expand its portfolio of clubs offered in the United States with the introduction of its new 403 series.
Just beginning to ship now to pro shops and specialty stores nationwide, the 403 series comprises a high-tech driver, matching fairway woods and a set of cavityback irons.
Along with the clubs, Srixon -- pronounced Sriks-On -- is launching a new, soft-feel ball to go along with two other balls introduced earlier this season.
Meanwhile, Srixon is discontinuing U.S. distribution of its high-COR (spring-like) XXIO driver, which had a devoted niche audience.
Were one of the largest equipment companies in the world, but in the United States were mostly known for our golf balls, said Mike Pai, Srixons Atlanta-based vp of marketing. Its only been a few years that weve sold clubs here. Its a slow process as we continue to grow our presence in clubs.
Owned by industrial giant Sumitomo Rubber, which has been making golf equipment for 70 years, Srixon is the No. 1-selling clubmaker in Japan. The company holds a safeload of design and technology patents, led by its head of research, Tetsuo Yamaguchi.
Golfers playing Srixon equipment include John Huston, Robert Allenby, Alex Cejka, Tom Lehman, Fuzzy Zoeller, Miguel Angel Jiminez, Laura Davies, Kelly Robbins and Karrie Webb.
Moderately priced, Srixons new clubs are targeted to compete against the likes of Cobra and Cleveland.
Both its new clubs and balls are packed with technological innovations. Heres a closer look.
DRIVER
Srixons new W-403AD driver features a proprietary Impact Power Body construction which comprises varying thicknesses for not only the face, as most other manufacturers do, but also for the sole and backwall.
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| The W-403AD driver has a suggested retail price of $399. (Provided to GolfWeb) |
