Excite Sports by SportsLine USA
FORT LAUDERDALE, FL and REDWOOD CITY, CA (February 3, 1999) - Sports fans online can now take advantage of one of the Web's most recognized sports brands -- SportsLine USA -- and its award-winning content without ever leaving the Excite Sports Channel with today's launch of "Excite Sports by SportsLine USA" at www.excite.com. As part of the multi-year agreement originally announced in October, SportsLine USA, Inc. (NASDAQ: SPLN) is the premier provider of sports content for Excite, Inc.|
Bringing sports fans some of the best of the Web, the co-branded content includes scores, news, analysis, columns, editorials, fantasy sports leagues, the Vegas Insider service and other premium services on the Excite Sports Channel and on the WebCrawler service. SportsLine USA offers a comprehensive edition of all SportsLine USA content, greatly expanding the depth of sports coverage available on the Excite Sports Channel and Excite's distribution partners, including Dell, Prodigy, AT&T Worldnet and others.
"With Excite having one of the largest audiences on the Web, this marks another important step in our strategy to develop new revenue streams and increase brand recognition for SportsLine USA," said Michael Levy, president and CEO of SportsLine USA. "Partnering with Excite serves to reinforce SportsLine USA's position as the pre-eminent sports brand on the Internet."
"Sports is one of the most popular subjects on the Web, and with SportsLine, we're furnishing our users with the best sports information and features available," said David Sze, vice president, corporate strategy, Excite Inc. "It also introduces our users to SportsLine USA's Sports Store and fantasy products, which we think are the best in their category on the Internet."
In addition to providing comprehensive and dynamic sports coverage, the co-branded channel contains interactive features including polling and multimedia games to encourage user participation and interaction. Excite users are able to participate in co-branded versions of SportsLine USA's popular suite of fantasy sports products for seven major sports including professional football, baseball and hockey.
The Excite Sports Channel also offers a co-branded version of The Sports Store (www.TheSportsStore.com/Excite), SportsLine USA's comprehensive online retail service, that features an extensive selection of sports apparel, merchandise, memorabilia and golf equipment appealing to a wide range of fans. Excite users also have access to SportsLine USA's membership programs including the CBS SportsLine (cbs.sportsline.com) and Vegas Insider (www.vegasinsider.com) services.
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