Coverage of 63 Games Driving Unprecedented Demand for NCAA® March Madness® on Demand
CBSSports.com issues additional 250,000 VIP Passes after users claim initial allotment of 500,000 VIP passes
For first time, CBS's Emmy award-winning live video of the NCAA Division I Men's Basketball Championship will encompass 63 games and not require users to register
FT. LAUDERDALE, FL, March 18, 2008 - Due to unprecedented demand for NCAA March Madness on Demand, CBSSports.com announced they have released an additional 250,000 VIP passes for the video player. The initial allotment of 500,000 VIP passes was claimed as of 4 PM ET today.
Produced in partnership with CBS Sports, CBS College Sports Network and the NCAA, NCAA March Madness on Demand is the online video player that provides users the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four® in San Antonio, including the Championship game.
2008 marks the first year that CBSSports.com will allow users to view the live streaming video of the NCAA Division I Men's Basketball Championship without having to register for the product. Previously, all fans wanting to view NCAA March Madness on Demand had to be registered users of CBSSports.com.
With expectations for record demand for NCAA March Madness on Demand, CBSSports.com is again urging fans to sign up to obtain VIP status for the product. Fans that don't have VIP status will be placed in the General Admission area where they will experience longer wait times to get into the NCAA March Madness on Demand player if it is full on game day(s). The final 250,000 VIP passes will be made available up until 5:30 PM ET Wednesday, March 19.
While supplies last, fans can obtain VIP access to MMOD at NCAA.com(mmod.ncaa.com).
CBSSports.com has created a Developer Platform, located at http://www.ncaa.com/mmod/developer, giving sites all the necessary tools and information to link directly to live streaming video from one of the world's most popular sporting events. NCAA March Madness on Demand will be available at NCAA.com (mmod.ncaa.com) as well as links on CBSSports.com, the CBS Audience Network, sites for CBS television and radio affiliates, online video leader YouTube, other major sports websites such as ESPN.com, Yahoo! Sports and SI.com and leading social sites like Facebook.
The NCAA March Madness on Demand promotion on Facebook is part of the recently launched "CBSSports.com Tournament Brackets" application on Facebook Platform. Located at www.facebook.com/brackets, CBSSports.com Tournament Brackets is available to the site's more than 67 million active users both online and via CBS Sports Mobile, creating a cross platform experience for all NCAA basketball fans that should drive tremendous traffic to NCAA March Madness on Demand.
Now available at NCAA.com, The NCAA March Madness on Demand video player currently features highlights from the past 25 years of CBS Sports' presentation of the NCAA Division I Men's Basketball Championship. Full game archives and highlight packages will be available on demand for 63 games of the tournament via the NCAA March Madness on Demand player. Additionally, highlight packages also will be made available on the CBS Interactive Audience Network as well as YouTube. The NCAA March Madness on Demand player and archival footage will be accessible through April 21.
The 2008 NCAA March Madness on Demand video player will showcase a new wide screen (640 X 360 pixels) format along with additional features such as live scoreboards and the infamous "Boss Button". CBSSports.com again will produce a live halftime show for NCAA March Madness on Demand featuring CBSSports.com original video host Jason Horowitz along with various men's college basketball head coaches. "At The Half" will start when the first game goes to halftime and continues all the way until the last game in that window returns to second-half action.
Free access to 2008 NCAA March Madness on Demand is made possible by presenting sponsors and NCAA Corporate Champions AT&T, Coca-Cola, and Pontiac.
CBSSports.com and CBS Sports production of NCAA March Madness on Demand was awarded an Emmy at the 59th Annual Technology & Engineering Emmy Awards on January 7th of this year for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content For Interactive Use.
Availability of NCAA March Madness on Demand is subject to capacity restrictions. Certain terms and restrictions apply. Full terms at http://www.ncaasports.com/info/tos/mmod/Click here to access the official logo for 2008 March Madness on DemandClick here to access a mockup of the 2008 March Madness on Demand video playerAbout CBSSports.com
CBSSports.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. CBSSports.com is a member of the CBS family and a part of CBS Interactive. Formerly known as CBS SportsLine.com, in August of 2007 the company changed its name to CBSSports.com. The change marked the evolution of the company into a multi-platform brand offering premier broadcast, online and mobile sports content. The change to CBSSports.com gives advertisers the ability to associate with the CBS Sports brand and reach sports fans no matter where they are, 24 hours a day, seven days a week.
For more information about CBSSports.com and for the latest sports news, scores and expert analysis, please visit cbssports.com.
More information about CBS and its businesses is available at www.cbscorporation.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaasports.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. Importantly, the NCAA opposes all sports wagering. This application should not be used for sweepstakes, contests, office pools or other gambling activities.
The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.
NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.