CBS COLLEGE SPORTS TO PRODUCE UNIVERSITY OF MICHIGAN ATHLETICS SITE, MGOBLUE.COM
Agreement with IMG College brings the official home of Michigan athletics on the Internet into the largest network of official online athletic partners in college sports
NEW YORK, NY, September 23, 2009 - CBS College Sports, a division of CBS Interactive that produces approximately 200 official collegiate athletic sites, today announced it has signed an interactive partnership with IMG College to host and produce the University of Michigan's official athletic website, MGoBlue.com, further strengthening its industry-leading network of official online athletic partners.
The University of Michigan joins a growing number of schools under contract with CBS College Sports, including Arizona arizonawildcats.com, Connecticut uconnhuskies.com, Kentucky ukathletics.com, Texas texassports.com and Tennessee utsports.com that were reached through an agreement with collegiate marketing firm IMG College.
With approximately 200 schools, associations and conferences now under contract, CBS College Sports hosts the largest network of official online athletic websites in the business, bringing fans and alumni the most comprehensive and reliable college sports news, information and multimedia content.
"We understand the importance of connecting passionate college sports fans to their favorite schools, and continue to redefine and improve how content is distributed in this constantly evolving space," said Rob Schupler, Senior Vice President, University Sales and Marketing, CBS College Sports. "We welcome the University of Michigan, an institution with one of the richest athletic histories in all of college sports, and look forward to building and extending relationships with their alumni and fans to unprecedented levels."
"The digital space is a key component in keeping Michigan fans around the world connected to their sports teams," stated Tom Stultz, Senior Vice President and Managing Director, IMG College. "Our partnership with CBS College Sports will help ensure that fans have a top-notch source of information and excitement about Michigan sports."
Traffic to the CBS College Sports network of official athletic sites has seen recent growth with double-digit monthly gains across all metrics including increases in unique visitors (+27%), visits (+48%), minutes (+74%), and page views (+63%). (comScore Media Metrix, August 2009, U.S. Data)
CBS College Sports Dominates the Playing Field
*AP Top 25 poll as of 9/21/09
BCS Conferences: 45 of the 65 BCS Football schools (69%) are produced by CBS College Sports.
The 2009 Men's Final Four featured Connecticut (uconnhuskies.com), Michigan State (msuspartans.com), North Carolina (tarheelblue.com) and Villanova (villanova.com). For the second consecutive year, the official web sites for all four schools participating in the Men's Final Four were managed and produced by CBS College Sports.
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