CBS' MaxPreps.com Teams Up With Comcast to Deliver In-Depth High School Sports Video on Demand Content in Houston
MaxPreps.com and Comcast Houston Provide Fans with Extensive High School Sports Programming
Nov. 16, 2009 - CAMERON PARK, CA: MaxPreps.com, the online high school sports leader and a division of CBS Interactive, has partnered with Comcast in an exclusive relationship to deliver extensive high school sports video on demand programming to Comcast Houston. Throughout the 2009-10 school year, MaxPreps.com will produce hundreds of short form features on high school sports teams and athletes from the Houston area and then make them available on Channel 1 On Demand. Comcast digital cable subscribers can access the wide-ranging content for free via the "Get Local" section on Comcast Houston's On Demand platform.
The programming includes three different types of features, which include:
At The Game: Cut-downs and highlights from a variety of games across 12 men's and women's Varsity sports
Hometown Heroes: Human interest stories about athletes involved in the community
Recruiting Profiles: Highlighting top Houston area athletes being recruited to play in college
"Comcast is a terrific partner that understands the value of local sports content, and as the nation's leading high school sports outlet, MaxPreps.com is able to utilize our extensive network to further serve fans in one of the nation's top sports markets," said Andy Beal, President, MaxPreps.com. "Through this agreement MaxPreps.com is extending its capabilities to reach more fans through additional platforms and further showcase high school sports locally."
This Comcast deal marks MaxPreps.com's initial foray into the video on demand television landscape. MaxPreps.com exclusively produces all of the content, which is delivered to Comcast Houston through Clearleap, a web based TV technology platform.
"This partnership allows us to deliver on our commitment to offer more local high school sports programming," said Tony Speller, senior vice president for Comcast's Houston Region. "Through video on demand, viewers are able to access exclusive programming they can't get anywhere else."
MaxPreps.com recently launched their official mobile site which includes schedules, scores, rosters, standings, rankings, and stats for each and every of the 16,225 high school football teams across the United States as well as detailed information for many other sports across the high school landscape in the United States. Accessible through any browser enabled handset at www.maxpreps.com and sponsored by the United States Air Force, the new MaxPreps.com mobile site will give users the ability to submit and access scores for live high school games. Additionally, the mobile site will serve as a digital game program, putting MaxPreps.com content in the hands of the high school community while they watch their favorite team in action.
MaxPreps.com's new mobile site comes on the heels of other major news with the service as on Aug. 31 it was announced that MaxPreps.com will now be featured in SI.com's High School section, as well as become the engine for the iconic Sports Illustrated Faces in the Crowd franchise both in print and digital.
Traffic to MaxPreps.com has shown explosive growth over the past 12 months as more and more of the high school athletic community comes to rely on the service. Unique visitors to MaxPreps.com in September 2009 totaled 1.8 million, a 77% rise from September 2008. Every raffic metric to MaxPreps.com has shown similar growth including visits (3.9 million in Sept. 09, 63% y/y growth) and total minutes (17.4 million in Sept. 09, 30% y/y growth). (comScore Media Metrix, Sept.2009, U.S. Data)
About MaxPreps.comMaxPreps.com is the leading online high school sports destination, offering the most comprehensive high school sports coverage, with the latest news, analysis, rankings, and streaming content. MaxPreps.com aspires to cover every high school team, game, and player by partnering with nearly 25,000 varsity coaches throughout the country.
Founded in August 2002, MaxPreps.com is headquartered in Cameron Park, California. CBS Corporation acquired MaxPreps.com in April, 2007.
MaxPreps.com is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
More information about CBS and its businesses is available at www.cbscorporation.com.
About the Air Force
The mission of the United States Air Force is to fly, fight and win in Air, Space and Cyberspace. In 2010, the Air Force Recruiting Service is hiring over 31,000 new Airmen. An emphasis is on recruiting people with no prior military service into one of about 140 enlisted career opportunities. The Air Force continues to bring in quality men and women because it matters. The Air Force recruits to retain, so we recruit the brightest candidates possible, them provide them with touch, highly technical training that gives them the right skills to sustain the combat capability of America's Air Force. For more information about Air Force benefits and opportunities, go to www.airforce.com.