Blog Entry

LeBron gets no N.Y. bonus from Nike (UPDATE)

Posted on: November 26, 2008 1:34 pm
Edited on: November 26, 2008 3:40 pm

Once and for all, sports business aficionado Darren Rovell sets the record straight about rumors LeBron James gets a bonus from Nike if he plays in New York, L.A., or Chicago. (Hint: He gets no such thing.)

UPDATED 3:39 p.m. EST: Right on cue, word comes today that Microsoft has dropped LeBron as an endorser, not renewing the star's two-year contract. Just last night, LeBron was asked about Tiger Woods' deal with General Motors ending early and whgether the economy could affect his endorsements. "I don't know the relationships Tiger had," LeBron said. "With the economic system going down or the economy going down, I know I have great relationships with the partners I have. All of them are long-term deals, so I can only comment on what I have. And looking forward, there's always going to be deals out there."

Category: NBA

Since: Aug 17, 2006
Posted on: November 28, 2008 4:17 am

LeBron gets no N.Y. bonus from Nike (UPDATE)

I don't see where Bron-Bron's going to a mega-market team adds significant value for an advertiser.  Would LeBron be on national TV any more as a Knick/Net than he is as a Cav?  Would he sell much more merchandise?  Sure, sales of his new team's jerseys would skyrocket, but I'd bet that the number of Yawkers who are not currently not fans of LeBron because of where he currently plays (basically, die-hard Knicks/Nets fans) is roughly equal to the number who love him in Cleveland but would be unwilling to root for him if he played for a New York team ("Yankee Syndrome").

Point is, LeBron is bigger than the city of Cleveland.  His celebrity is irrespective of his team's media market.  The only team I could see really increasing his value is the Bulls, where the "Second Coming of MJ" story would truly take on a life of its own.  In L.A., the fever pitch of the LeBron/Kobe rivalry would be tempered by the endemic craptacularity of the Clippers franchise.  And no, there's no chance that the Lakers could afford or accommodate both LeBron and Kobe.

Since: Nov 24, 2008
Posted on: November 26, 2008 2:22 pm

But can't he get one??

Maybe that's the case.  But if one of LeBron's managers/friends goes over to their rep at Nike and says,....i'll go to NYC if you give me an extra bonus...would they????  I think they have to, no?

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