Blog Entry

There Isn't an App for That

Posted on: June 15, 2009 5:10 pm
Edited on: June 16, 2009 8:37 am
With the iPhone and all of its applications being all the rage right now, I started to wonder what all of the fuss was about.  Our company email is apparently not supported on an iPhone, so they are not an option for us to have here at work.  Larry Rubio our product manager for mobile products gets to have one and he helped to develop the current iphone app we have. Lucky for me (definitely not for him) he sits across from me and I get to play with his iPhone from time to time and check it out. 

The best applications I've seen so far are the applications that help you when you are out and about.  Something that has value in the real world.  Sure, there are a bunch of apps that are fun to look at and fun to play with, but we could probably get by without having a pretend fish tank on our phones.  I'm trying to apply this to figure out is what would make a great application on your fantasy site, not your phone.  What are you going outside the league for?  What do you need to open multiple pages for?  What would make your experience within your league that much better? 

I think of the 'Set Lineup' feature as an application.  From that page, I can quickly see my year to date, last 7, 14, or 21 days worth of stats.  I can see who the upcoming opponents are.  I can view matchup data for each of my players.  And using the scout team functionality, I can see all of that data for any player I'm watching as well.  I can click on the icon for any player and get news about that player on the page. In football I can even see the weather for the matchup.  To me, the set lineup page is a robust application. But could it be better? 

The trade feature is one that gets missed sometimes.  We have some cool functionality when evaluating a trade called 'Show Lineup Analysis' which basically shows you what each team will look like before and after the trade.  It also shows whether the trade is a benefit to your team or not.  Again, I think of this like an application. 

What other areas of the site are missing this type of functionality?  Which applications on the site need to be more robust in order for you to accomplish what you need to accomplish? 

Category: Fantasy

Since: Jun 2, 2009
Posted on: June 16, 2009 1:15 pm

There Isn't an App for That

It seems everytime I post a comment on your blog, I'm touting the need for robust features that elevate the quality of keeper or dyansty leagues.  Mike, you guys/girls offer more reporting options than any other site.  Your lineup page more robust than your competitors.  What my league wants are more robust trade "options."  I LOVE that we can trade draft picks prior to the draft, but in our keeper league we also trade future draft picks (Nothing more than two years in advance).  The benefit of making those picks available for trade is that it increases the number of trade possibilities (by increasing the number of movable parts), which increases player movement (trades), which increases owner participation (example - the last place, 1-8, owner still has something to play for prior to the deadline and can acquire extra draft picks from contenders for his viable players - prompting him to not quit), which adds to the overall strategy of the game.

In short, the functionality that I'd like to see, regarding the trade window, is the ability to be able to trade future draft picks and have the system transfer those holdings when the product renews every year (in other words - I don't like doing it manually).  Then perhaps, you can view a "three-year snapshot" of your draft status and plan to build your team from the rubble of a bad year.  It keeps the losers engaged (promoting product loyalty) and allows owners to plot, not only short-term strategies, but long-term ones as well.

I may be rambling or going too deep.  In my mind, however, the closer fantasy football is to really being a general manager of your team - the better.  Increase what can be traded makes the trade feature that much more robust and incomparably better than anything on the market.  I'd pay more for it.   

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or