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Blog Entry

Under Armour signs Newton in record-breaking deal

Posted on: February 14, 2011 1:50 pm
 
I was among those who spoke out against Cam Newton's media-day workout last week. I didn't see the point in Newton working out for the media when we don't own a draft pick.

Now the rationale for the workout may be emerging.

The hype generated from Newton's throwing session last Thursday no doubt contributed to Under Armour signing the Heisman Trophy winner to the biggest endorsement deal ever given to an incoming NFL prospect, according to a report from Darren Rovell of CNBC Sports Business .

Rovell's report does not include specific numbers, but he cites sources who claim the agreement "surpass[es] the $1 million a year deal adidas gave to Reggie Bush in 2006 both in terms of annual guarantee and overall dollars."

Under Armour plans to take advantage of Newton's NCAA appeal, selling Auburn jerseys with his name on them, as well as Newton-specific training apparel.

Newton will not be able to wear an Under Armour jersey in the NFL. Reebok owns the rights to these. He will, however, wear Under Armour shoes.

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Category: NFL Draft
Comments

Since: Oct 17, 2006
Posted on: February 20, 2011 11:48 pm
 

Under Armour signs Newton in record-breaking deal

I'm sure Under Armour has been paying him for years, so this isn't big news.



Since: Feb 5, 2008
Posted on: February 20, 2011 5:40 pm
 

Under Armour signs Newton in record-breaking deal

He paidCool



Since: Oct 26, 2010
Posted on: February 20, 2011 2:13 am
 

Under Armour signs Newton in record-breaking deal

Its too bad that Cam Newton had to take a paycut from last year.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com